Daniel Radcliffe, Emma Watson, and Rupert Grint have at least two things in common. They’ve all starred in the Harry Potter movies, and they’ve all been featured in successful music videos. Clash pondered the subject.

A few months on and the video for Slow Club’s single ‘Beginners’ currently stands at a hefty 350,000 YouTube views, 341,000 more than the video for their previous record. It’s because Radcliffe is in it, and playing a boozy barfly, which has garnered news stories around the world.

…The Potter/pop link is proving rather potent: Rupert ‘Ron Weasley’ Grint did a memorable turn as an obsessed fan in Ed Sheeran’s ‘Lego House’ last year. And hot on Slow Club’s heels comes obscure poetry/classical-fuelled combo A Band Of Buriers, whose new single ‘Filth’ stars Matthew Lewis, who played Neville Longbottom in all eight Potter movies. It’s a dark, compelling tale in which Lewis – alongside Skins actress Lily Loveless – gets angry, takes drastic action, and winds up in a state definitely not suitable for younger fans.

Emma Watson’s appearance in One Night Only’s “Say You Don’t Want It” received 4,300,000 views and counting. Who’s seen these videos? Could you not help but think of the Harry Potter characters?